{"id":22482,"date":"2021-03-03T16:50:06","date_gmt":"2021-03-03T16:50:06","guid":{"rendered":"https:\/\/www.trustyourgoods.com\/?p=22482"},"modified":"2021-07-30T09:55:50","modified_gmt":"2021-07-30T09:55:50","slug":"tyg-consumer-trust-platform-based-on-blockchain-technology","status":"publish","type":"post","link":"https:\/\/www.ttrust.eu\/fr\/blog\/2021\/03\/03\/tyg-consumer-trust-platform-based-on-blockchain-technology\/","title":{"rendered":"TTRUST cr\u00e9e une plate-forme de confiance pour les consommateurs bas\u00e9e sur la technologie de registre distribu\u00e9 iov42."},"content":{"rendered":"<p><section class=\"vc_row wpb_row vc_row-fluid  vc_custom_1507696989698\"><div class=\"wpb_column vc_column_container  col-xs-mobile-fullwidth\"><div class=\"vc_column-inner \"><div class=\"wpb_wrapper\"><div class=\"last-paragraph-no-margin\"><h4>Together, the companies deliver traceable, unique\u00a0and tamper-proof identities of high value goods, starting with fine wines<\/h4>\n<p>TYG has signed on with <a href=\"http:\/\/www.iov42.com\">IOV42\u00a0<\/a>to provide the underlying technological infrastructure for TYG\u2019s product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG\u2019s consumer trust platform, focusing first on fine wine authentication.<\/p>\n<blockquote><p>\n\u201c<em>We are extremely pleased to be working with Trust Your Goods<\/em>,\u201d says\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/dominicv2\/\">Dominic von Trotha Taylor<\/a>, CEO at iov42. \u201c<em>Counterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world\u2019s wine industry.<\/em>\u201d<\/p>\n<p>\u201c<em><strong>High-quality products must finally become counterfeit-proof.<\/strong> This is something that premium brands owe their customers<\/em>,\u201d claims TYG CEO\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/martin-zimmerl\/\">Martin Zimmerl<\/a>. \u201c<em>Particularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42\u2019s solution fulfills all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration<\/em>.\u201d\n<\/p><\/blockquote>\n<p>Building on iov42\u2019s platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC\/RFID tags, whose digital equivalents are then securely stored on iov42\u2019s next generation blockchain platform.<\/p>\n<h2><strong>Easy and secure for the consumer<\/strong><\/h2>\n<p>TYG\u2019s solution secures fine wines <a href=\"https:\/\/www.ttrust.eu\/#3\">for the consumer<\/a> in three ways: 1) physically, through the NFC\/RFID tag on the bottle; 2) digitally, by storing the digital equivalent on iov42\u2019s platform; and 3) through a secure mobile app that empowers consumers to easily verify the authenticity of a product.\u00a0 Not only will producers secure their image, brand, and revenue, but they will also protect their customers\u2019\u00a0 investment, enjoyment, and health.\u00a0 Providing several layers of protection, TYG offers an easy, counterfeit-proof solution for product suppliers and consumers to identify originals.<\/p>\n<p><b>About <a href=\"http:\/\/Together, the companies deliver traceable, unique\u00a0and tamper-proof identities of high value goods, starting with fine wines\">iov42<\/a>:\u00a0<\/b>iov42 has developed a trust-building identity platform with pioneering technology inspired by the fundamental principles of distributed ledger technology. The iov42 platform provides a suite of smart features that can be easily modified and combined to create bespoke technical solutions for organisations.<\/p>\n<\/div><\/div><\/div><\/div><\/section><\/p>","protected":false},"excerpt":{"rendered":"Together, the companies deliver traceable, unique\u00a0and tamper-proof identities of high value goods, starting with fine wines TYG has signed on with IOV42\u00a0to provide the underlying technological infrastructure for TYG\u2019s product authenticity solution. iov42 is excited to partner with TYG to provide cutting-edge digital authentication solutions for TYG\u2019s consumer trust platform, focusing first on fine wine authentication. \u201cWe are extremely pleased to be working with Trust Your Goods,\u201d says\u00a0Dominic von Trotha Taylor, CEO at iov42. \u201cCounterfeit wines are actually a multi-billion-dollar problem. This results from a breakdown in trust across the supply chain. So, we are looking forward to supporting TYG to bring trust back into the world\u2019s wine industry.\u201d \u201cHigh-quality products must finally become counterfeit-proof. This is something that premium brands owe their customers,\u201d claims TYG CEO\u00a0Martin Zimmerl. \u201cParticularly with the boom in online trade due to the pandemic, product security has never been more important. For us, iov42\u2019s solution fulfills all characteristics of a next generation blockchain platform, providing flexibility, security, high performance and easy integration.\u201d Building on iov42\u2019s platform, Trust Your Goods provides digital certificates of authenticity for high value products, such as fine wines. TYG equips products with counterfeit-proof NFC\/RFID tags, whose digital equivalents are then securely...","protected":false},"author":2,"featured_media":22488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trust Your Goods\u00ae - Consumer TRUST Platform on blockchain technology<\/title>\n<meta name=\"description\" content=\"Together, Trust Your Goods\u00ae &amp; IOV42 deliver a unique and tamper-proof consumer trust platform for high value goods, starting with fine wines.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ttrust.eu\/blog\/2021\/03\/03\/tyg-consumer-trust-platform-based-on-blockchain-technology\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trust Your Goods\u00ae - Consumer TRUST Platform on blockchain technology\" \/>\n<meta property=\"og:description\" content=\"Together, Trust Your Goods\u00ae &amp; IOV42 deliver a unique and tamper-proof consumer trust platform for high value goods, starting with fine wines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ttrust.eu\/blog\/2021\/03\/03\/tyg-consumer-trust-platform-based-on-blockchain-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"TTRUST\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blockgin.original\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-03T16:50:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T09:55:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ttrust.eu\/wp-content\/uploads\/2021\/03\/TYG_consumer_trust_platform.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martina Kruber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ttrust.eu\/en\/#organization\",\"name\":\"BLOCKGIN\",\"url\":\"https:\/\/www.ttrust.eu\/en\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/blockgin.original\/\",\"https:\/\/www.instagram.com\/blockgin.austria\/\",\"https:\/\/www.linkedin.com\/company\/blockgin\/\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.ttrust.eu\/en\/#logo\",\"inLanguage\":\"fr-FR\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"BLOCKGIN\"},\"image\":{\"@id\":\"https:\/\/www.ttrust.eu\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ttrust.eu\/en\/#website\",\"url\":\"https:\/\/www.ttrust.eu\/en\/\",\"name\":\"BlockGin Austrian Premium Gin\",\"description\":\"Track. 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